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Taylor Swift’s swift PR machine

Taylor Swift's "Swiftmas" is a lesson to public relations professionals in storytelling and authenticity.

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America’s sweetheart and NYC’s Welcome Ambassador Taylor Swift decided to shower some of her die-hard fans with holiday gifts (in a partnership with FedEx and possibly UPS?) and record their reactions on a delightfully edited video. The result provides a textbook case study of authenticity and storytelling for PR pros all over the country. Watch and learn! And maybe take notes, like I did.

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