PR or BS is the BS detector of the public relations industry.
We scavenge the daily news and current events for stories that have a significant public relations impact, positive and/or negative.
When the PR push is legit, we praise it.
And in those frequent instances where PR toes the BS line, we call it out.
The format is simple:
First we give you the facts, the who, what, when, what, why, and how.
Then, if applicable, we give you the flip side of the story– the responses, statements, apologies, or any other developments that help balance or counter our initial assessment of the facts.
Lastly, we make a judgment call on whether the public relations aspect of the story constitutes sound PR or pure BS.
If you were looking for a place where you can find the latest news and a no-spin assessment of the PR in question, this is it.
At PR or BS, we strive to build a community where PR students and seasoned pros alike can voice their opinions in agreement or disagreement in a respectful way.
Feel free to join the conversation by leaving a comment.
Or, to submit a guest blog post, email us here.
And remember, if it looks like BS and smells like BS, it probably is.
Call it like you see it.